We are a Preston removals company, proudly based in Preston and serving customers across the North West. Like many small businesses, we’re always searching for ways to reach more customers and strengthen our reputation in a competitive market. Recently, we decided to try something a little different — a marketing approach that’s often considered “old school” but, as we discovered, remains incredibly effective.
That question — Does Direct Mail still work? — was exactly what we wanted to find out. After years of focusing on online promotion, from social media to search ads, we were curious whether traditional print marketing could still make an impact. With that goal in mind, we reached out to Synergy Group, experts in innovative marketing and fulfilment solutions across the West Midlands.
From the start, Synergy Group impressed us with their experience and professionalism. They understood our business quickly — a removals company that prides itself on reliability, attention to detail, and personal service. Their team guided us through the process of creating a direct mail campaign that would reflect those qualities and appeal to our ideal customers.
Our campaign began with beautifully designed leaflets that showcased who we are, the areas we cover, and the services we provide. The Synergy Group team helped refine our message so that it was concise yet compelling, focusing on what really matters to people planning a move — trust, timing, and care for their belongings. They ensured every aspect of the design, from colour choice to typography, aligned with our brand identity.
Once our materials were approved, Synergy Group managed the entire printing and distribution process with incredible efficiency. Our leaflets were distributed across a wide area, reaching households in precisely the locations we wanted to target. It was reassuring to know that everything was handled by professionals who specialise in this kind of campaign.
Within weeks, we began noticing the results. Enquiries increased significantly, and several new customers mentioned they’d received our leaflet through the post. It was clear that people still respond positively to well-presented, physical materials that land directly in their hands. In a world overloaded with online ads and fleeting social media posts, direct mail stood out — it felt personal and trustworthy.
The return on investment was strong, and the campaign paid for itself several times over. For us, that was all the proof we needed. Direct mail doesn’t just still work — it works brilliantly when done the right way. It allows you to connect with customers on a more tangible level, reminding them that your business is real, local, and genuinely interested in serving their needs.
Looking back, we’re delighted we took the plunge. Partnering with Synergy Group gave us the confidence and support to try something new, and it has opened our eyes to just how effective traditional marketing methods can be when backed by modern expertise.
To our fellow removals companies and small business owners wondering whether to invest in direct mail — we’d say go for it. If you work with a trusted partner like Synergy Group, you’ll find that the results can be transformative.
In business, it’s often about taking the right opportunities when they arise. For us, that opportunity came in the form of a simple but powerful question — “Does Direct Mail still work?” We now know the answer: absolutely, and better than ever.
